| The starting point for answering this question lies in the concept of generosity. Building your brand starts with taking a look at whether what you’re doing is important and helps others. If you focus on defining your value and making a difference, you've got the perfect ingredient for a strong, resonant personal brand.
Keep in mind that there are many ways to make a difference - yours can and should be unique from everyone else's. The ways you communicate it can be too.
Related content on Keith Ferrazzi Community:
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